Golden Goose

Europe's leading boutique licensing consultancy

What we do and why

50 years of experience in 150 words or less...

Since our launch in 2002, we've worked with corporate brands to generate additional brand equity, revenue and overall market share; creating and executing licensing strategies that secure best-in-class licensees and award winning*, best-in-class licensed products.

We call ourselves a boutique because we focus on a core set of clients who receive a dedicated service from an experienced, professional team with a deep understanding of their business, brand and market objectives. Using tested templates and processes we manage all aspects of a licensing programme from initial strategy and forecasts, to launch marketing of the programme, sourcing and management of licensees, contract negotiations, style guide, packaging and product development, marketing, sales and royalty collections. 

Our clients typically have 30-50+ years of heritage and the name Golden Goose ensures we enhance brand equity as we add to the bottom-line.  



Our Services

Our close knit team of sector-leading experts can help brands with first-time licensing or inject energy into current licensing plans. Services include: 

- Licensing Viability Assessment

- Licensing Strategy Development

Licensee Sourcing and Management

- Marketing Plans

New Product Development

- Style guide Development

- Royalty Collections

- Royalty Auditing

- Trademark Registration

Some articles about licensing

If you are new to licensing you may want to consider reading the following:

Your 5 year marketing plan

5 habits of successful licensing programmes

What can go wrong with licensing

Pan-European Licensing