Golden Goose - Brand Licensing

Europe's leading boutique consultancy

Licensing Experts

Our team of dedicated professionals

Adam Bass


Adam established Golden Goose in December 2002 after selling an internet business, freelancing in a number of advertising agencies and recognising that brands were not using licensing to support their marketing strategies.

Specialist skills: Setting licensing strategy, gaining internal buy-in for licensing, sourcing new partners, legal and financial aspects of licensing.
Former clients: RAC, Unilever, Heston Blumenthal, Castrol, Cancer Research, John West, Harry Ramsden's, Groupe Seb, HEAD.

Antonia Habdank-Toczyska

Account Director

Antonia joined Golden Goose in 2010 as Account Director, having previously worked both client-side for Coca-Cola as Director of Licensing EMEA and agency side for The Licensing Company (TLC). The broad foundation of brand management experience gained from working within blue chip organisations including Revlon and Del Monte, together with extensive licensing experience combines to create a very strategic approach to brand licensing.

Specialist skills: Licensing strategy, account management, marketing strategy.

Former clients: Coca-Cola, Cosmopolitan, Revlon.

Martin Clark

Account Director

Martin was Brand Development Director for Beanstalk until joining Golden Goose in 2012. At Beanstalk he led the licensing programme for Stanley, Black and Decker and Jack Daniels as well as developing new business in categories as varied as apparel, hair care, and merchandise. Martin has strong relationships with a wide selection of international licensees and retailers and is a professional new business development director.

Specialist skills: New business development, licensee management, legal and financial management.

Former clients: Stanley, Black and Decker, Jack Daniel's, RAC.

Phillippa Green

Account Director

Phillippa led the Brand Licensing Programme at the National Trust for 5 years until she joined Golden Goose in 2015. During her time at the National Trust she developed new business and product ranges in a variety of categories including music, food & beverage, interiors, apparel, games and outdoor living. Phillippa has a developed strong relationships with a broad selection of UK and Japanese licensees and enjoys finding creative solutions to licensing challenges.

Specialist skills: Product development, account management, process implementation and improvement.

Former clients: National Trust.

Martin Oestreicher

Account Director

Prior to joining Golden Goose in 2016 Martin ran the brand licensing programme at the British Library for four years. Building strong relationships and driving new product development with licensees in publishing, stationery and gifting, homewares and apparel, Martin established the British Library as a leading player in the heritage licensing sector. Before moving into brand licensing, Martin spent 30 years on the sales side of the publishing industry with, amongst others, Bloomsbury and Penguin.

Specialist skills: new business and product development, licensee management.

Former clients: the British Library, Moleskine, Pomegranate, MGL, Surface View, YMC.

Virginie Sergent

Account Director

Prior to joining Golden Goose, Virginie was EMEA Consumer Director for Ubisoft and provides consulting services to independent studios. Virginie contributed to the transformation of Ubisoft from a video-game publisher to a brand-licensing pioneer with products ranging from internal development of figurines to apparel, toys and games, accessories, publishing and stationery. With 8 years of hands-on retail marketing experience and travelling Europe in search of innovative retail concepts, Virginie brings a passion for retail, an eye for creativity and sharp business acumen.


Specialist skills: new business and product development, international licensing

Former clients: UBISOFT, Independent Studios

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Our Services

Our close knit team of sector-leading experts can help brands with first-time licensing or inject energy into current licensing plans. Services include: 

- Licensing Viability Assessment

- Licensing Strategy Development

Licensee Sourcing and Management

- Marketing Plans

New Product Development

- Style guide Development

- Royalty Collections

- Royalty Auditing

- Trademark Registration