Golden Goose

Europe's leading boutique licensing consultancy

The Team

our licensing experience

Adam Bass


Adam established Golden Goose in December 2002 after previously roles running an early online venture, freelancing in a number of advertising agencies and recognising that brands were not using licensing to support their marketing strategies.

Specialist skills: Setting licensing strategy, gaining internal buy-in for licensing, sourcing new partners, legal and financial aspects of licensing.
Former clients: RAC, Unilever, Heston Blumenthal, Castrol, Cancer Research, John West, Harry Ramsden's, Groupe Seb, HEAD.

Mark Bezodis

Commercial Director

Mark recently joined Golden Goose in 2018 as the companies commercial director. He is an award winning Account Director with a reputation for deal making. HIs licensing experiences encompasses working both client-side as The IP director for The National Museums of Science And Industry ( science Museum, National Railway Museums and Flying Scotsman and agency side for IMG and CAA-GBG . He has worked with brands across the spectrum from corporate giants Coca Cola to character classics BIng and The Gruffalo .


Specialist skills: new business and product development, international licensing

Former clients: UBISOFT, Independent Studios

Antonia Habdank-Toczyska

Account Director

Antonia joined Golden Goose in 2010 and is an accomplished and respected Account Director. Antonia's licensing experiences encompasses working both client-side for Coca-Cola as Director of Licensing EMEA and agency side for The Licensing Company (TLC). The broad foundation of brand management experience gained from working within blue chip organisations including Revlon and Del Monte, together with extensive licensing experience combines to create a very strategic approach to brand licensing.

Specialist skills: Licensing strategy, account management, marketing strategy.

Former clients: Coca-Cola, Cosmopolitan, Revlon.

Martin Clark

Account Director

After a stint as Brand Development Director for Beanstalk Martin joined Golden Goose in 2012. At Beanstalk he led the licensing programme for Stanley, Black and Decker and Jack Daniels as well as developing new business in categories as varied as apparel, hair care, and merchandise. Martin has since established himself as strong builder of relationships with a wide selection of international licensees and retailers and is a highly respected new business development director.

Specialist skills: New business development, licensee management, legal and financial management.

Former clients: Stanley, Black and Decker, Jack Daniel's, RAC.

Phillippa Green

Account Director

Phillippa joined Golden Goose in 2015 having gained five years of experiencing leading the brand licensing programme at the National Trust. A master of product development and client relationships, Phillippa works across multiple categories developing new business and product ranges in a variety of categories including music, food & beverage, interiors, apparel, games and outdoor living. Phillippa enjoys finding applying her unique talents to licensing challenges.

Specialist skills: Product development, account management, process implementation and improvement.

Former clients: National Trust.

Martin Oestreicher

Account Director

Prior to joining Golden Goose in 2016 Martin ran the brand licensing programme at the British Library for four years. Building strong relationships and driving new product development with licensees in publishing, stationery and gifting, homewares and apparel, Martin established the British Library as a leading player in the heritage licensing sector. Before moving into brand licensing, Martin spent 30 years on the sales side of the publishing industry with, amongst others, Bloomsbury and Penguin.

Specialist skills: new business and product development, licensee management.

Former clients: the British Library, Moleskine, Pomegranate, MGL, Surface View, YMC.

Virginie Sergent

Account Director

Prior to joining Golden Goose, Virginie was EMEA Consumer Director for Ubisoft and provides consulting services to independent studios. Virginie contributed to the transformation of Ubisoft from a video-game publisher to a brand-licensing pioneer with products ranging from internal development of figurines to apparel, toys and games, accessories, publishing and stationery. With 8 years of hands-on retail marketing experience and travelling Europe in search of innovative retail concepts, Virginie brings a passion for retail, an eye for creativity and sharp business acumen.


Specialist skills: new business and product development, international licensing

Former clients: UBISOFT, Independent Studios

Contact Us

Email Address

Our Services

Our close knit team of sector-leading experts can help brands with first-time licensing or inject energy into current licensing plans. Services include: 

- Licensing Viability Assessment

- Licensing Strategy Development

Licensee Sourcing and Management

- Marketing Plans

New Product Development

- Style guide Development

- Royalty Collections

- Royalty Auditing

- Trademark Registration