Golden Goose

Europe's leading licensing boutique

The Team

our licensing experience

Adam Bass


Adam established Golden Goose in December 2002 after previously roles running an early online venture, freelancing in a number of advertising agencies and recognising that brands were not using licensing to support their marketing strategies.

Specialist skills: Setting licensing strategy, gaining internal buy-in for licensing, sourcing new partners, legal and financial aspects of licensing.
Former clients: RAC, Unilever, Heston Blumenthal, Castrol, Cancer Research, John West, Harry Ramsden's, Groupe Seb, HEAD.

Antonia Habdank-Toczyska

Client and Strategy Director

Antonia joined Golden Goose in 2010 and is an accomplished and respected Director. Antonia's licensing experience encompasses working both client-side for Coca-Cola as Director of Licensing EMEA and agency side. The broad foundation of brand management experience gained from working within blue chip organisations including Revlon and Del Monte, together with extensive licensing experience combines to create a very strategic approach to brand licensing with the brand at the core.

Specialist skills: Licensing strategy, client liaison, account management, marketing strategy.

Former clients: Allied Domecq, Coca-Cola, Cosmopolitan, Country Living, JCB, Michelin, RSPB, Tetley.

Martin Clark

New Business Director

After a stint as Brand Development Director for Beanstalk Martin joined Golden Goose in 2012. At Beanstalk he led the licensing programme for Stanley, Black and Decker and Jack Daniels as well as developing new business in categories as varied as apparel, hair care, and merchandise. Martin has since established himself as strong builder of relationships with a wide selection of international licensees and retailers and is a highly respected new business development director.

Specialist skills: New business development, licensee management, legal and financial management.

Former clients: Stanley, Black and Decker, Jack Daniel's, RAC.

Phillippa Green

Product Director

Phillippa joined Golden Goose in 2015 having gained five years of experience leading the brand licensing programme at the National Trust. A master of product development and client relationships, Phillippa works across multiple categories developing new business and product ranges in a variety of categories including music, food & beverage, interiors, apparel, games and outdoor living. Phillippa enjoys applying her unique talents to licensing challenges.

Specialist skills: Product development, account management, process implementation and improvement.

Former clients: National Trust.

Virginie Sergent

Account Director

Prior to joining Golden Goose, Virginie was EMEA Consumer Director for Ubisoft and provides consulting services to independent studios. Virginie contributed to the transformation of Ubisoft from a video-game publisher to a brand-licensing pioneer with products ranging from internal development of figurines to apparel, toys and games, accessories, publishing and stationery. With 8 years of hands-on retail marketing experience and travelling Europe in search of innovative retail concepts, Virginie brings a passion for retail, an eye for creativity and sharp business acumen.


Specialist skills: new business and product development, international licensing

Former clients: UBISOFT, Independent Studios

Contact Us

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Our Services

Our close knit team of sector-leading experts can help brands with first-time licensing or inject energy into current licensing plans. Services include: 

- Licensing Viability Assessment

- Licensing Strategy Development

Licensee Sourcing and Management

- Marketing Plans

New Product Development

- Style guide Development

- Royalty Collections

- Royalty Auditing

- Trademark Registration