Matt Roberts

Golden Goose work with Matt Roberts

PM’s personal trainer to develop exercise and health products 

Brand licensing consultancy, Golden Goose will represent celebrity personal trainer, Matt Roberts, for an exclusive 3 year licensing period covering the UK.

Matt Roberts is the head of an impressive fitness empire that was founded over 15 years ago. As well as personal training gyms and health and exercise books, Matt Roberts is the main fitness expert for BBC Radio 1 and BBC breakfast  . The Telegraph have serialised his exercise books for the last 3 years – leading to an impressive circulation boost –  and Matt’s continual media presence is also maintained thanks to A-list celebrity clients such as David and Samantha Cameron, Michael McIntyre, Tom Ford and Naomi Campbell.  Matt Roberts London is now set to leverage the brand’s personal training expertise across a broad range of aspirational physical fitness, healthy eating, and wellness products.

Managing Director and founder Matt Roberts said: “Health and fitness are going to be even higher on the agenda in the next few years, and our licensed products will encourage, measure and reward anyone looking to feel healthier through goal-focused exercise”

Golden Goose Account Director Adam Bass said: “Golden Goose is looking forward to working with Matt Roberts to realise the exciting deals we already have in the pipeline, as well as developing more retailer and manufacturer partnerships “

The number of Personal Trainers went up by 50% in the UK from 2005 to 2009. Gym membership is also up 25% in the same period to approximately 5.2 million people spending around £2.5Bn. In addition, 34% of the UK adult population exercise regularly at home.