Since launching in 2002, Golden Goose has undertaken a wide range of projects for a wide range of clients. Our preferred approach is to agree a full brand licensing strategy before we start sourcing licensees. This ensures clear internal support and puts processes in place to tally the licensing strategy with the brand strategy rather than creating tensions between the two. We have developed licensing strategies for brands such as:
With a licensing strategy in place, agreed target product categories can be pursued and we, as licensing agent, can then actively manage day-to-day contact with licensees and retailers, contract negotiations, product approvals, revenue collections, and new product concept development. We have actively represented brands such as:
currently, Golden Goose represent:
Please click on the tabs above to read more about these licensing programmes.