Golden Goose — Brand Licensing Consultancy

The UK's leading boutique brand licensing consultancy

St. Pancras Pop-up Shop

Maximising an anniversary

07/09/17, for immediate release

St. Pancras International launches retail outlets

 

St. Pancras International, the UK’s favourite railway station, will be celebrating its 150th anniversary in 2018 and in the most recent development of its licensing programme, the station will be launching on-line and in-station retail outlets to sell its exciting new range of anniversary products.

 

The retail programme launched in August this year with specialist on-line retailer Internova unveiling an on-line store that features a range of prints, ceramics, and apparel all designed in accordance with the St. Pancras International style guide to appeal to the 30M unique users of the station’s website. https://shop.stpancras.com/ Then, later in 2017, Event Merchandising Limited will be opening a special pop-up shop in the middle of the station’s concourse to target St Pancras International’s 50M annual visitors with a range of high quality apparel and commemorative gifts.

 

In addition to these launch partners, the St. Pancras International licensing programme has a number of new licensees scheduled to join the programme in categories such as collectible ceramics, confectionery and home fragrance, all lined up to benefit from these and other retail channels.

 

Adam Bass, Director of licensing agency Golden Goose, who are managing the licensing programme said, “This is a great time for licensees looking to join the St. Pancras International licensing programme, there are new retail channels in play, new licensees coming on board, and the 150th anniversary celebration will generate an unprecedented amount of attention for this much-loved architectural landmark.”

Wendy Spinks, the Commercial Director of HS1 Ltd, the company that operates, manages and maintains St Pancras International, said “we are very excited about the launch of our on-line store and the imminent launch of our pop-up retail, the plans for 2018 are well underway and we’re looking forward to the licensing programme’s launch into our own and other retail channels”  She continued, “As the nation’s favourite railway station we know there is demand from our visitors for St. Pancras International products.”