28/06/17, for immediate release
Oasis launch happy wellies
Fashion brand Oasis launches first welly range with print, colour and happiness in their brand flagship stores, online and in other retail outlets in time for this autumn, as part of their ambitious licensing programme.
The three prints used are just some of the beautiful designs emerging from the Oasis stable and are ideal for festival, paddock or playground.
Hash Ladha, COO of Oasis said, “We’ve worked with Bacup Shoe to ensure these products fit our brand values, showcase our designs and we’re very excited to see them on sale in our retail channels and other appropriate retail outlets.”
The wellies have been developed under licence by brand licensing specialists Golden Goose. “These wellingtons are the first example of our strategic approach to developing a sustainable licensing programme for Oasis that will give the brand’s current and new customers the opportunity to buy beautiful products in other categories”, said Phillippa Green, Account Director at Golden Goose.
Licensee, Bacup Shoe Direct are one the UK’s leading own brand footwear design and manufacturers. “Bacup are very excited by their association with Oasis. Their brand and designs make it easy to produce beautiful wellington boots that will appeal to seasoned Oasis shoppers and stylish newcomers.” Nigel Smith, Sales Manager at Bacup Shoe Direct.