Oasis Launch Fashion Inspired Fabric Conditioner
British women’s High street fashion retailer Oasis is building out their licensing programme with the launch of a fashion inspired fabric conditioner. The initial range of three exclusive fragrances, (Love for Lace, Passion for Paradise, Revel for Rose) has been developed for Sainsburys and launched on shelf in September in designer bottles featuring Oasis signature prints.
Hash Ladha, Oasis COO explained “With the growing importance of fragrance and bottle design in the fabric conditioner market we were able to use our expertise in fabric and fashion to add something a little bit special to the category. We know our customers love that ‘store-bought’ feeling and Oasis fabric conditioner will help them to treasure their precious purchases that little bit longer.”
The Oasis Fabric Conditioner range was developed for Sainsburys by McBride, Europe’s leading private label manufacturer. McBride Head of Marketing, Lyndsay Jones, said “We’ve really enjoyed working with Oasis to develop this range of on-trend bottle designs and fragrances, they really bring something unique to the aisle and the plans we have in place should really drive interest in these new products”.
The partnership between Oasis and McBride was developed by Oasis licensing agency Golden Goose. Phillippa Green, Golden Goose Account Director explained “the signature Oasis prints are also on the range of fabrics and bedding, and will soon appear on luggage and home fragrance so we are working to develop a style that is instantly recognisable as coming from the house of Oasis”.