12/10/17, For immediate release
Golden Goose further grows Men’s Health food licensing with launch of slow-cooked meat dishes
Men’s Health is set to launch an innovative range of sous vide meat dishes into the UK this month to build on the already successful food licensing programme that Golden Goose has established for its client Rodale over the past three years. Golden Goose has appointed industry experts M&M Walshe, a fourth generation family run business with a global profile, and the largest sous vide specialist in Europe. Sous vide is French for “under-vacuum”, in which meat is simply slow-cooked in water at very low temperatures to maintain the natural integrity of the meat, ensuring great texture and flavours.
The Men’s Health Kitchen range will launch with three dishes - Chicken Tikka Fillets, Piri-Piri Chicken Breast and Cajun Pulled Pork - with more recipes to follow. Each dish provides a high source of protein and includes a variety of ingredients with specific health benefits such as chilli, ginger, turmeric and cumin. The range will be sold exclusively in Iceland from October 9th for a three month period and will then roll out to Morrisons in January 2018. It will be supported online and through the pages of Men’s Health magazine.
Antonia Habdank, Account Director at Golden Goose says, “The launch of the slow-cooked meat range comes immediately on the back of the launch of Men’s Health sausages into Asda and it is now clear that the Men’s Health brand has a place in the shopping basket of consumers who want a delicious tasting meat product which is low in fat, high in protein and full of ingredients with specific health benefits.” Alun Williams, Managing Director, Hearst-Rodale and Health & Fitness, says, “We are particularly proud of our range of slow-cooked meat dishes. The magazine’s nutrition experts have worked closely with M&M Walshe and the result is a range of very convenient, yet very healthy dishes which are ready to eat in less than half an hour”
Paul Walshe, M&M Walshe’s Managing Director, adds, “This has been a great working partnership and we are looking forward to building the range in the UK and also taking it to Germany where we have strong retail relationships and are already working with the German magazine team.”
About M&M Walshe
M&M Walshe Group is a 4th generation family run business with a global profile...
A family run business delivering quality pork, bacon and sous-vide meat on a global scale. A story of pride, quality & innovation...M&M Walshe is a family run group which has grown from its humble beginnings in 1981 selling ham and bacon from one sales van to 4 companies selling in Retail, Foodservice, Business to Business (B2B) across 16 countries in Europe and has recently moved into Asia and Africa. Our passion is working with great people producing great food. We strive to create a business and products which everyone within and outside the business are proud of.