Stop Press 18/12/17
New Men's Health range wins award from the Grocer for top launch in Fresh: Meat & Fish.
20/09/17, for immediate release
ABP team up with Men’s Health on new range
ABP UK have today announced that they have entered into a brand licensing agreement with Men’s Health - the UK’s leading men’s lifestyle magazine and website. The arrangement will see ABP produce a range of health-focused products under the Men’s Health Kitchen brand for sale in a number of leading retailers. The first products, Lean Pork Sausages and Lean Chicken Chipolatas both contain 60% meat and up to 29% haricot beans and so give a high protein sausage but with less than 3% fat and a relatively high fibre content.
The sausages will be available in 400 Asda stores nationwide from the 18th September.
Commenting on the announcement, Darren Jones, Commercial Director, ABP UK said, “We are delighted to partner with Men’s Health on this new and innovative range. Men’s Health is a natural fit for us and is a well-established health and wellness brand. Healthier eating is top of mind for a growing number of consumers and this partnership will offer more choice on lean meat products without compromises on taste or protein.”
Commenting on the launch Alun Williams, Group Publishing Director of Men’s Health, said, “Men’s Health is the biggest selling men’s lifestyle magazine both in the UK and worldwide and we are focusing our knowledge on developing food ranges which give consumers healthier choices. By combining our expertise with that of industry leader ABP we have created a range of meat products which do not have the high fat content of regular offerings but are high in protein and still taste delicious.”
The full product range which will be available in fresh or frozen formats include:
Lean Pork Sausages with Haricot Beans, Nutmeg & Parsley
Lean Chicken Chipolatas with Haricot Beans, Paprika & Fennel
Beef & Chickpea Mince
Beef & Lentil Burger
Beef & Haricot Bean Meatballs
Beef & Quinoa Meatballs
The deal has been brokered by Golden Goose Brand Licensing Consultancy, the exclusive brand licensing agency for Men’s Health in Europe.
NOTES TO EDITOR
ABP UK is one of the nation’s leading meat suppliers. We work side by side with our farmers and innovate in every aspect of our business to deliver an award-winning range of fresh and frozen meat products.
About Men’s Health:
Men’s Health is the go-to source for the latest information and expert advice about a healthy and active lifestyle. Published 11 times a year in the UK by Hearst-Rodale UK, Men’s Health is the UK’s best-selling men’s magazine, providing over one million UK readers, and two million users across digital and social platforms, with up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. As the largest men’s lifestyle magazine in the world, Men’s Health offers 38 editions in 60 countries.
About Golden Goose.
Golden Goose is a European brand licensing consultancy established in 2002 to help corporate brands develop best-fit licensing opportunities. Based in London the company balances a strategic approach with a professional execution, offering a range of services from brand strategy development through to full service licensing representation.