Golden Goose

Europe's leading licensing boutique

Men's Health Licensing

Launching a Pan-European Licensing Programme


The brand:

Men’s Health is the world’s largest men’s lifestyle magazine brand. From the first international launch in 1995, Men’s Health has seen unparalleled international success and has established itself as a true global brand. The Men’s Health audience are high achievers who recognise that making small changes to their everyday lives, will reap big benefits. In Europe alone Men's Health reaches 6.2M readers across 17 editions, with 52.7M page view per month across their European websites.

Since our appointment...

The US owner of Men's Health, Rodale Inc, appointed Golden Goose in 2013 to develop and execute a licensing programme. Our work involved clearing target categories, sourcing partners, contract development and negotiation, managing a complex approval process and ensuring affordable and aspirational products reached the shelves of retailers.

Not only did Golden Goose have to source partners that would create products worthy of the brand's premium positioning, we also had to ensure that each local publishing partner across the EMEA territory would buy-in to the licensed products and that the royalty generated would be attractive to the brand's US owner.