Fish and Chips into pickles

2006

Golden Goose were appointed by Harry Ramsden's to develop a brand licensing programme. In the absence of a pickle licensee, we approached some large multiple retailers directly with the help of a smaller manufacturer who had limited experience of going to retail

2007

Having secured a listing for the smaller manufacturer, a larger manufacturer became interested. We subsequently negotiated a contract with the larger manufacturer which was signed in October 2007.

2008

Products are on the shelves and doing well in ASDA and Tesco.

Key Learnings

Being able to understand how a product should be sold to retail is a vital part of the licensing process.