Having reviewed the fitness equipment category in detail we recommended a direct to retail license with Argos who have a massive 19% market share.
We worked with our client and Argos to develop a range of products that are relevant to the target consumer and distinctive within the marketplace. Since launch the range of products have achieved retail sales of over £20M p.a.
Argos who have subsequently extended their relationship with our client to beyond 2017 also adding Women's Health as a supplementary collection of products.
see the full range here:
