Our Model
Golden Goose is focused on licensing that is good for the brand. To achieve this we build dedicated teams of licensing professionals with specific skills, knowledge and experience to focus on delivering licensing strategies that have been developed in tandem with the key internal and external stakeholders.
|
|
"I started Golden Goose with a hatful of ideas, a bagful of energy, and a pocketful of nothing. It’s been a long hard slog to build a credible brand in an industry that has, until recently, not been well respected by marketeers. What excites me about licensing is the ability to launch a new product that changes the way people think about a brand or a category. It’s fabulous to be able to focus on strategic innovation."Adam Bass |
Your dedicated account team
We build each client a dedicated account team with a leading industry expert as associate account director to advise on strategy and execution.
Antonia Habdank-Toczyska - Account Director
An entrepeneurial marketeer with specialist licensing experience. Toni has 11 years licensing experience on both the agency and client-side with The Licensing Company and Coca-Cola. Prior to that she spent 6 years gaining valuable FMCG brand marketing experience with Revlon and Del Monte.
Howard Clare - RAC Account Director
As an ex-sales Director from Beanstalk, Howard has extensive licensing experience with a large number of global brands.
Rupert Waters - Account Director
Rupert is a highly experienced Brand Licensing professional with a unique mix of international brand and entertainment licensing experience gained over 13 years working on some of the world's biggest brands and properties
David Li - Account Director
Based in Shanghai, David has been working in marketing and branding solution business for the last 10 years, working previously with Dow Jones and The Economist Group.
Mara Gardner - Account Director
Mara is a veteran of the licensing business having worked at Warner and Disney.
Christian Stanley - Design Director
With a background in design management. Christian brings design understanding and unique project management skills to any project.
Industry experts
A wide range of licensing industry experts from around the world with dedicated licensing experience working for brands including: Coca Cola, Warner, BMW, Marvel, EMI, News International, Michelin, TFL, Marmite, Atari, and more.
