Licensing is a steep learning curve and experience is at a premium. At Golden Goose, you will only work with licensing experts that have learnt how to set licensing strategies, source the right new partners, and develop products that are brand enhancing and revenue generating. Each of our clients are allocated a specific account director depending on their requirements
"I started Golden Goose with a hatful of ideas, a bagful of energy, and a pocketful of nothing. It’s been a long hard slog to build a credible brand in an industry that has, until recently, not been well respected by marketeers. Brand licensing has the ability to launch a new product that can change the way people think about a brand or a category. It’s fabulous to be able to focus on strategic innovation."
All of our Account Directors have a broad range of licensing skills with specialist expertise in specific areas.
Adam established Golden Goose in December 2002 after selling an internet business, freelancing in a number of advertising agencies and recognising that brands were not using licensing to support their marketing strategies.
Specialist skills: Setting licensing strategy, gaining internal buy-in for licensing, sourcing new partners, legal and financial aspects of licensing
Current accounts managed: Matt Roberts, RSPB, Tetley
Former clients: RAC, Unilever, Heston Blumenthal, Castrol, Cancer Research, John West, Harry Ramsden's, Groupe Seb, HEAD
Antonia joined Golden Goose in 2010 as Account Director, having previously worked both client-side for Coca-Cola as Director of Licensing EMEA and agency side for The Licensing Company (TLC).The broad foundation of brand management experience gained from working within blue chip organisations including Revlon and Del Monte, together with extensive licensing experience combines to create a very strategic approach to brand licensing
Specialist skills: Account Management, Licensed product development, Licensee management
Current accounts: RSPB, Tetley
Former clients: Natmags, Coca Cola
Martin was Brand Development Director for Beanstalk until joining Golden Goose in 2012. At Beanstalk he led the licensing programme for Stanley Black and Decker and Jack Daniels as well as developing new business in categories as varied as apparel, hair care, and merchandise. Martin has strong relationships with a wide selection of international licensees and retailers and is a professional new business development director.
Current accounts: Several clients in development
Specialist skills: New business development, licensee management, legal and financial management
Former clients: Stanley Black and Decker, Jack Daniel's, RAC
Christian Stanley - Design Director
Christian has over 20 years design experience launching new brands with a wide array of clients. Christian brings design understanding and unique project management skills to any new design project.
Current Accounts: Golden Goose client's packaging and design
Specialist skills: Design consultancy, print management, web-design management