Our Model

Licensing is a steep learning curve and experience is at a premium. At Golden Goose, you will only work with licensing experts that have learnt how to set licensing strategies, source the right new partners, and develop products that are brand enhancing and revenue generating.  Each of our clients are allocated a specific account director depending on their requirements 

Adam Bass

"I started Golden Goose with a hatful of ideas, a bagful of energy, and a pocketful of nothing. It’s been a long hard slog to build a credible brand in an industry that has, until recently, not been well respected by marketeers.  Brand licensing has the ability to launch a new product that can change the way people think about a brand or a category. It’s fabulous to be able to focus on strategic innovation."

Adam Bass
Founder

Favourite licensing deal: Citroen Picasso


Our Account Directors: 

All of our Account Directors have a broad range of licensing skills with specialist expertise in specific areas.   

Adam Bass -  Director

Adam established Golden Goose in December 2002 after selling an internet business, freelancing in a number of advertising agencies and recognising that brands were not using licensing to support their marketing strategies.

Specialist skills: Setting licensing strategy, gaining internal buy-in for licensing, sourcing new partners, legal and financial aspects of licensing

Current accounts managed: Matt Roberts, RSPB, Tetley

Former clients: RAC, Unilever, Heston Blumenthal, Castrol, Cancer Research, John West, Harry Ramsden's, Groupe Seb, HEAD

 

Antonia Habdank-Toczyska - Account Director

Antonia joined Golden Goose in 2010 as Account Director, having previously worked both client-side for Coca-Cola as Director of Licensing EMEA and agency side for The Licensing Company (TLC).The broad foundation of brand management experience gained from working within blue chip organisations including Revlon and Del Monte, together with extensive licensing experience combines to create a very strategic approach to brand licensing

Specialist skills: Account Management, Licensed product development, Licensee management

Current accounts: RSPB, Tetley

Former clients: Natmags, Coca Cola

 

Martin Clark - Account Director

Martin was Brand Development Director for Beanstalk until joining Golden Goose in 2012. At Beanstalk he led the licensing programme for Stanley Black and Decker and Jack Daniels as well as developing new business in categories as varied as apparel, hair care, and merchandise. Martin has strong relationships with a wide selection of international licensees and retailers and is a professional new business development director.

Current accounts: Several clients in development

Specialist skills: New business development, licensee management, legal and financial management

Former clients: Stanley Black and Decker, Jack Daniel's, RAC

 

Christian Stanley - Design Director

Christian has over 20 years design experience launching new brands with a wide array of clients.  Christian brings design understanding and unique project management skills to any new design project.

Current Accounts: Golden Goose client's packaging and design

Specialist skills: Design consultancy, print management, web-design management

 

Additional Account Directors 

Where required, Golden Goose has access to a wide range of international licensing experts across the whole EMEA territory. 

© 2013

Golden Goose | sitemap | statutory information

Crumpled Dog Design
Squirrel Images
Brand Licensing
Stylebox
Golden Goose